Course overview
Dive into the dynamic world of digital marketing with our comprehensive course, expertly designed for beginners to Professional level. Whether you're just a tech newbie, elevate your own business, or shine in the digital marketing arena, our course is your gateway to success.
By the end of your training, you’ll gain the knowledge and tools to build a profitable online business, work as a highpaid freelancer, or scale a brand using advanced digital marketing strategies. The course is hugely interactive with projects, checklists & actionable lectures built into every section.
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Course Curriculum
- Your Learning Path
- Digital Marketing Explained
- Marketing Strategy Explained
- Product Details
- Target Audience Persona
- Competitors Analysis
- Branding VS Marketing
- Why you need a Brand Strategy
- The Structure of branding
- The Importance of Purpose
- Your Business Purpose
- Vison | Mission | Values
- Who are your Competitors
- What makes you different
- Brand Positioning
- Brand personality
- Brand Story Telling
- Facebook Marketing
- Facebook Profile VS Page
- Optimize Facebook Page
- Build a Community
- 10 Post Strategies
- 6 strategies to Increase Reach
- Facebook Ads
- Profile Optimization
- Account growth
- Hashtags | Tags | Mentions
- Reels Algorithm and Features
- 10 Reels Strategies
- Highlights / Stories / Live
- Analytics & Insights
- Ads
- Youtube Marketing
- Channel and Banner
- Never run out of Videos Ideas
- Upload and Optimize
- Grow your Youtube channel from Zero
- Introduction
- Setting up Business on Google
- Google Strategy
- Google Ads
- Introduction
- Create lead captures
- Create Email Campaign
- Email Prompts
- Content Marketing Explained
- Choose objective and Platforms
- Find content Ideas
- Text / Image / Video content
- Content Marketing Guidelines
- Content Marketing plan
- Measure results
- What is copywriting
- Benefits and Features
- Know what and who you are selling to
- Three Keys
- Headlines / Subheads / Call to Actions
- The AIDA Model
- Remove writers Block
- Project / Mentorship
Duration: 3-4 Months
Pricing: ₦300,000